ABOUT US

Charbel Hage, known as "Deadlift Bull," is a continental powerlifting champion and holder of the Asian deadlift record. Passionate about elevating the fitness industry, he founded this store to provide products that help athletes push their limits and realize their potential.

Growing up, Charbel honed his strength working alongside his father on their mountainous land. At 17, he won his first powerlifting competition, deadlifting 200kg just four months into training.

His remarkable journey continued with consistent victories, culminating in a groundbreaking achievement at 18 when he became the first Lebanese teenager to deadlift 300kg. This accomplishment catapulted him into the global fitness spotlight, earning him recognition as the Lebanese deadlift sensation.

Now, Charbel sets his sights on the World Junior Championship in Malta, aiming for first place and a new deadlift world record.